Matt Hayes
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Lead content design for PayPal consumer app in international markets
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Led content design for LinkedIn enterprise products and design system
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Led UX writing for Deloitte Digital (Ubermind) across 6 national offices
For over 8 years, I have led product content design teams at LinkedIn and Deloitte Digital (formerly Ubermind), and consulted for organizations including Visa, Transamerica, Medtronic, Walmart’s Diversity and Inclusion team, and the Texas state government. My concepting work has led to many successful pitches, and I have launched product features to a billion users in 2-sided marketplaces. I have managed full-time employees, contractors, and interns across multiple time zones, and advocated for content design resourcing that contributed to 2.5x team growth in 6 months. As the most senior IC content designer at LinkedIn, I focus on building generative AI, mobile-first, and web-based designs for B2B and B2C products.​
I've also discussed European cycling with Pablo Escobar's brother over lunch in Medellin, which inspired a cover story in a nationally syndicated print magazine.
02 PORTFOLIO
HIGHLIGHTED PROJECTS. SEE MORE >
03 Experience
2019 - Current
Content Design Lead
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Responsible for highest priority content design initiatives across all product surfaces of 2-sided marketplace.
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Directly manage full time employees and contractors on 2 distinct lines of business, and contributed to hiring practices
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Grew team by 2.5x in first 6 months.
Staff Content Designer
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Named LinkedIn's remote work facets so job posters and seekers can easily communicate their preferences. Collaborated with design, PM, PMM, and research colleagues across the product ecosystem.
Senior Content Designer
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Support entire LinkedIn Talent Solutions design team, with a focus on the Recruiter and Jobs products.
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Responsible for launching and maintaining Content Design standards and guidelines, achieved though collaboration with Design Systems, Accessibility, and Localization teams.
2016 - 2019
DELOITTE DIGITAL
(formerly Ubermind)
Content Strategist | UX Writer
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National content strategy and copywriting team lead across 6 offices.
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Agency setting with extensive experience pitching and concepting.
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Daily tasks included working with internal and client UI, UX, IA, and Dev stakeholders to create engaging experiences. Close collaboration with creative directors.
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Focused on native applications, conversational UI (chatbots) and mobile web.
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Additional experience in project sales, video production, and other emerging tech including personalization and augmented/mixed reality.
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2011 - 2013
SMARTETAILING
Web Content Specialist
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Responsible for communicating with marketing and product managers around the cycling industry, receiving confidential materials, and cataloging information for future use.
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Produced syndicated ecommerce content for approximately 1000 independent bicycle shops around North America.
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Launched video production studio to make product videos. Negotiated contract for bulk purchase of studio equipment.
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2011 - 2016
FREELANCE
Writer, Editor
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Created content for a wide variety of clients, including international sports brands, ecommerce stores with over 2 million monthly page views, a sports news site with over 5 million monthly page views, and a nationally distributed print magazine.
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Required to write in a variety of styles, voices, and tones to fit the specific client and platform.
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Responsible for managing multiple projects at once, maintaining strict adherence to deadlines, and keeping confidential information secure.
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CONTACT
If you want to geek out on intentional word choice, storytelling in business, technological personalization, and/or deeper communication in emerging technologies, give a holler!
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Tel: 1-720-445-MATT
